Every business needs to be on social media these days. It's obviously a great way to lift a company's profile in the marketplace and engage with consumers. But it can be a double edged sword. Pretty much every week there's another story about how some unfortunate event has occurred at some business or other, the news of which has gone viral on Facebook and Twitter.
There have been several local examples, including the clash between local real estate identity Paul Tonich and the
Wild Fig Cafe. ...
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